The InPortugal salon, Portugal’s largest real estate and Tourism Fair in France, will take place virtually in 2020, due to the “uncertainty” that surrounds the event industry in times of pandemic.
“The decision arose naturally with the uncertainty surrounding the events industry and virtual platforms have developed several options that accelerate the adoption by visitors of this type of dematerialized Relations,” said the director of InPortugal, Ricardo Simões, in statements to the agency Lusa.
This show was supposed to take place in May, but due to covid-19 it was postponed to September, initially still in a face-to-face version.
Now, this Portuguese Real Estate Fair in France has definitely opted for a virtual format, which, according to the organization, should not prevent the realization of business between visitors and exhibitors.
“The idea is the same, the format is different. With the pandemic, the entire population began to adopt digital behaviors that before the pandemic could meet some resistance. This is the format, with the conditions that we are living, possible,” said the director.
The show will take place from 22 to 24 September, on the ‘website’ of the event, through a platform that will allow visitors to see the real estate offers and get in direct contact with real estate agencies.
Unlike face-to-face editions in Paris, this format will be in French and English, allowing to attract new visitors and markets. During the three days will also take place conferences and sharing of experience about who has already moved to Portuguese lands also in French and English.
“We have historically worked the French market and we have 23 nationalities to visit the salon. This digital format ends up allowing visitors to approach without them having to travel and more easily we will be able to reach new audiences,” said Ricardo Simões, who now plans to reach markets such as the United Kingdom and the United States.
The InPortugal takes place for nine years in the French capital and attracts between six and 10 thousand visitors in each edition.