It will allow the German manufacturer to get a source of revenue with used cars.
ABMW is considering launching a subscription through its ConnectedDrive Store, which will offer a range of software features ranging from driving assistance to comfort options.
The German manufacturer has not yet advanced with regard to this measure but, as Engadget points out, the objective should be to grant greater financial flexibility. The factor that may not please all customers should be the fact that the necessary hardware and software are included in the vehicles, with the payment unlocking the features.
It is not yet known whether BMW will actually launch this subscription, but for now it can be part of its strategy to have a source of revenue even with second-hand cars.